It is 2016 and SEO experts all over the world are brainstorming to come up with successful strategies. Intelligent minds are at work so that they can please the search engine crawlers for fast indexing of the business websites of their clients. Securing and sustaining higher search engine ranking is a challenge. The game is not easy and after the incessant churning out of the Google algorithm updates; the message ‘survival of the fittest’ is loud and clear in the SEO industry. Social media or the amalgamation of different social channels like Facebook, Twitter, Pinterest, Google+, Instagram and many more is the new-age media. Businesses must cling on to these social channels for exposure, building brand image, conversion and profit.
Creating strong online presence of your brand is quintessential:
Want to impress the search engine crawlers of Google? Then be strong with your social signals as Google is paying heed to these buy social signals for tagging your business as reliable, credible and deserving to go in SERPs. Take this as one of the crucial search engine optimization tips. So when weaving well-sketched marketing plans, if you are leaving out the importance of your social campaign, then you will miss out on bigger ROI!
Enhanced user-experience is the key:
There is no place for thin content, users landing up on a website should not be deceived but be fed with what they are looking for. Be fair with your business website no matter which industry you are operating in. Rise up the search engine ranking ladder because you deserve it by earning credibility as Google is placing importance on user experience like never before to attack the negative SEO campaigns that some companies are indulging in.
Make your brand a social player:
Engagement is the key and there are no two ways about it. The question is how to be an excellent social player and connect, engage your target audience as a social player? These days, brands do not have a choice to judge whether they want to be present in the social platforms or not- what matters is how a brand shows its expertise in its level of interaction, participation and deliberation and pulls of its social media marketing campaign. Pay attention to 3R’s- recommendations, reviews, ratings in social media can help a business to maximize its reach and earn that credibility factor for the search engine crawlers to bestow higher search engine ranking.
Open the door of your business for your customers:
Your target audience is eager to know how updated is your brand, your future business plans, new products and services, sales news or the perks that they can enjoy being the loyalists of your brand. Let them know what is the present scenario via updates in your social pages and profiles, fan the urges of your customers to fuel your conversion rate. Social media bridges the gap between the brand and consumers by acting as the potential platforms. So do not forget to humanize your brand.